Marketing Plan For New Heritage Doll Company - 1133 Words

Introduction New Heritage Doll Company operates in doll industry, proposing products with unique storylines. Two project proposals will be considered during the firm’s capital budgeting meeting in October. The first one called Match My Doll Clothing Line is an expansion of an existing product line, consisting in matching girl and doll clothes. The second on is Design Your Own Doll, which will allow users to create a customize doll. The committee could decline both projects, so vice president Emily Harris should decide which project to support. She should consider NPV, IRR and payback metrics together with corporate goals to take the best decision Projects’ Description Match My Doll Clothing Line (MMDCL) is a successful existing line. Since it is a seasonal line for warm weather only, the proposal is to create â€Å"All Seasons Collection†. Marcy McAdams, the line’s brand manager believes project’s success, because of existing popularity of the line and moderate risk. She argues that new products will be profitable as existing ones, and that the company could obtain some discounts from suppliers lowering costs. She also forecasts a relatively large initial investment, but 35% of it is tax deductible. McAdams thinks these expenditures will be recovered quite easily because of the line’s popularity. Design Your Own Doll (DYOD) is an innovative project, and it represents a new opportunity of profit. It is pretty risky because it is different from existing products, but the company’sShow MoreRelatedCapital Budgeting Hbr2246 Words   |  9 PagesEG R OU ND R E A D IN G Finance: Capital Budgeting Company  and  Industry  Overview   The  New  Heritage  Doll  Company,  based  in  Sacramento,  California,  was  a  privately  held  company   with   450   employees   and   approximately   $245   million   in   fiscal   2009   revenues.   This   represented   approximately  8%  of  the  $3.1  billion  U.S.  doll  industry,  which  was  projected  to  grow  by  2%  annually   to  $3.4  billion  in  retail  sales  by  2013.  Ã‚  In  turn,  the  doll  industry  represented  a  7.4%  share  of  the  total   $42  billion  URead MoreNew Heritage Doll Company3645 Words   |  15 PagesNew Heritage Doll Company Financial Assessment Executive Summary New Heritage Doll Company’s production division has two serious proposals that will be presented to the capital budget committee. The first proposal, named Match My Doll Clothing Line extension, will add year round seasonal clothing to Heritage’s product line. This proposal’s NPV was $7,326.11. The IRR was 24.10% and the MIRR was 20.68%. The Profitability Index was 3.08 and the payback period was 7.11 years. The valueRead MoreDiminish Poverty For South African Township Beadworkers1004 Words   |  5 Pagesexpansion globally, it sells artworks to collectors, corporates, and retail customers. Exported artworks cater to galleries, museums, exhibitions and craft fairs, and considered artworks of matchless value and run of the mill merchandise such as dolls, animals, coasters, and placemats are sold at local and international retail stores. Monkeybiz was establish by ceramic artists Barbara Jackson, Shirley Fintz and Mathapelo Ngaka-Mtati in January 2000. The Monkeybiz Bead Project began as a sharedRead MoreDols of Mattel - Challenges on the Global Markets2134 Words   |  9 PagesMattel  Ã‚ ­Ã‚  Case  Study  Ã‚ ­Ã‚  Dolls  facing  new  challenges  on  the  global  market I.  Executive  Summary Mattel  produces  and  sells  various  toys  around  the  world  and  among  these  Barbie  fashion  doll  is  the  flagship.  This product  was  criticized  from  more  aspects  from  other  cultures  of  Aisa  where  the  lifestyle  Barbie  represents  is  not commonly  accepted. On  the  other  hand  privacy  issues  were  raised  by  parents  regarding  the  digital  marketing  activity  of  Mattel,  as  rights  of children  are  related  in  this  market. MatRead MoreMattel Case Stu dy Essay1824 Words   |  8 Pagesthe world’s leading toy and children’s good manufacturer has cultivated a strong portfolio of well known brands and products while being recognized has a highly responsible corporate citizen that makes ethics and safety a priority. The company must build on its heritage, while defending itself from threats. At the same faced with maintaining its market position in the face of many changes in their target market. Situational Analysis STRENGTHS ï‚ · ï‚ · ï‚ · ï‚ · ï‚ · Strong Products and Brands Global PresenceRead MoreSignificance Of Restoring African World History2510 Words   |  11 Pageshave played in the advancement of humanity and civilisation for thousands of years. Finally, I will be looking at the controversy surrounding the ancestral heritage of ancient Egypt, Kemet, and how this view has changed over time. It is important to note that Eurocentrism is not some sinister entity or collective, orchestrating a master plan to brainwash everyone. There are positives and negatives to having a Eurocentric viewpoint, but for the sake of this piece I will be focusing on the pointsRead MoreHamleys Positioning7707 Words   |  31 PagesChapter1: Introduction Welcome to the colorful world of teddy bears, singing dolls, miniature pianos that play nursery rhymes, battery operated cars and stuffed dogs and rabbits that walk, talk and shake hands. In one word: Toys. Toy merchants of yester years gave shape to the creative fancies and dreams of young ones and grow-ups alike. Once upon a time, toys were given away as wedding presents to the child bride. Today, toys not only provide a diversion but also a colorful canvas for depictingRead MoreVermont Teddy Bear Case3668 Words   |  15 PagesAlthough Vermont Teddy Bear is a company with a rich track record in the business of last-minute gifts, its mission statement lacked its basic goals and philosophies that aim to shape its strategic posture. Vermonts mission statement clearly speaks to someone who is well acquainted with what the company does and what it sells, which is in my opinion a crucial point that the company missed when they addressed its customers. The following points provide an insight on what went wrong when VermontRead MoreToy Retailing in India7399 Words   |  30 Pagesnetwork while Hamleys will bring in its expertise on designing stores, training staff and developing its private labels. Reliance Retail will pay royalty to the British company for 20 years. The company plans to set up 20 stores in seven years across India. This includes two flagship stores of nearly 25,000 sq ft, one each in Mumbai and New Delhi. The regional stores will come up in Bangalore, Hyderabad, Pune, Chennai and Kolkata. Reliance is preparing to launch multiple standalone Hamleys stores, butRead MoreHandicrafts Industry Analyisis7089 Words   |  29 PagesHANDICRAFT Introduction Handicrafts are unique expressions and represent a culture, tradition and heritage of a country. The Handicraft Industry is one of the important productive sectors. Various attempts have been made to define this broad and diversified industry. The following definition strives to cover diversity and complexity of Handicraft Industry. Defining Handicrafts: Definition According to United Nations Educational, Scientific and Cultural Organization/Information Technology Community

`` Peasants, Rebels, Women, And Outcastes The Underside...

Urban life was exhilarating for Japan as cities began to develop in the 1890s. The major alterations were technological advancements that lead to additional job opportunities and made lives easier; however, the greater part of Japan, during the Meiji period, were not satisfied. These people were not benefiting from the changes that were occurring around them. In Mikiso Hane’s book, Peasants, Rebels, Women, And Outcastes: The Underside of Modern Japan, the first chapter depicts the morbid ways in which Japanese peasants reacted to starvation and military conscription. The next section illustrates the difficult duties of a farmer, and the third division describes the peasants’ morals. In the fourth section, Hane displays the demanding tasks†¦show more content†¦Granted that, the farmers were also expected to sacrifice their lives and resources for the â€Å"sake of the nation.† Even though the peasants were the ones engaged in heavy labor for Japan, the pr ofusion of wealth did not trickle down to them. No doubt, the elites at the top of the social pyramid were the superior social class who benefited and enjoyed the prosperity. In addition to hunger, the Meiji era had an abundant amount of measures that were introduced, but the compulsory military service generated the most commotion. A profuse amount of parents was opposed, for they were perturbed for their sons. A simpleton in â€Å"a booklet published in 1879† made a valid argument that it is not fair to exhort farmers into the military since they would have to â€Å"give up even their last grain of rice and receive nothing in return† (19). Asking these people, who were already on the verge of death, to die for Japan is requesting far too much. Why should an individual fight for a nation that does nothing in return for them? What is even worse is that losing a male in the household to the military conscription meant that the family was losing one pair of hands to mana ge the farm. If a family in poverty was already having troubles paying bills and maintaining the field, losing a worker would not improve the situation at all. In conclusion, malnutrition drives a poor person to do appalling things while military service leads to horrendous living

Internet Technologies

Question: Discuss about the Internet Technologies. Answer: Advantages of IPv6 over IPv4 Internet Protocol which is commonly abbreviated as IP is a set of rules that apply on the data and packets that are exchanged over the network that is Internet. The most recent version of IP is the Internet Protocol Version 6 (IPv6) which is an upgrade on its predecessor which was Internet Protocol Version 4 (IPv4). Ipv6 offers a number of advantages over IPv4 which are as listed below. The number of possible addresses under IPv6 is huge in comparison to the ones that were offered under IPv4. It was required to manually configure addresses under IPv4; however, IPv6 offers the capability of automatic configurations. Such a capability makes the management of addresses easier. There are a number of security threats and attacks that are observed in the current times with the growth of Internet. IP Security (IPSEC) comes built-in under IPv6 which was not present under IPv4. IPv6 allows direct addressing as it is composed of a wider address space in comparison to IPv4. The efficiency of the router in terms of packet processing is superior in IPv6 in comparison with IPv6 (Reddy, 2012). IPv4 to IPv6 Transition Strategies Dual Stack Routers Dual Stack Router is a migration strategy for the transition from IPv4 to IPv6 as it is a router that has the capability to communicate with both the IP versions without any change or modification required in the respective versions. Dual Stack Routing For Example, the diagram above shows two different networking clouds present under IPv4 and IPv6 respectively. They are both connected to the dual stack router in between which is further connected to the server. The router allows the traffic from both the clouds to pass through and get transmitted without any necessity to change the versions of the same (Gilligan, 2015). Tunneling There are manual and automatic tunneling mechanisms available which allow the transition from IPv4 to IPv6 in order to allow the migration of the addresses from the former to the latter. In case of manual tunneling, it is necessary to have the dual stack routers present. The technique of encapsulation is used in this process wherein the packets that are configured as per IPv6 are tunneled in the data packets that are configured as per IPv4 addressing scheme. There is also automatic or dynamic tunneling available which allows the automatic migration of IPv4 to IPv6 with the aid of IPv4 backbone. In this case, every single locality is applied with an IPv6 prefix which eliminates the need of retrieving addressing information associated with IPv6 from the address registries (Narayanan, 2012). IPv4 to IPv6 Migration Tunneling For instance, the diagram above shows the migration of IPv4 to IPv6 in which the data stack routers are placed on the network and the packets pass through the tunnel. NAT Protocol Translation This is another technique or method which is used for the transition of IPv4 to IPv6. Network Address Protocol (NAT) is a protocol which is used in this technique with the aid of a NAT enabled device. This is the device that does the actual migration from the lower version to a higher version during the communication process (Cisco, 2011). NAT Protocol Transition For example, in the case above, the host places a request on an IPv6 server that is not aware of the addressing scheme followed as per the receiving packet. This is where the NAT enabled device comes in to the picture and aids in the communication process. When the request is sent from the host, this device forwards the same to the IPv6 server after the removal of IPv4 header from the same and adds the header of a higher version in its place. The packets are then forwarded to the server. In case of the response, the same technique is applied (Sellers, 2009). File Transfer Protocol (FTP) File Transfer Protocol (FTP) is one of the most significant protocols that is used in the world of Internet and Computer Systems. Working of FTP FTP is a protocol which is used for the transfer of files from client to server which is known as uploading and vice versa which is termed as downloading of files. There are two modes in which the FTP connection works. The first mode is the active mode in which the connection is made by the server and the client connects to the port automatically. It is the reverse in case of the passive mode. The ports that are used by FTP are port 20 for connection and port 21 for data. Port number 21 is utilized by the client in order to initiate a control TCP connection which requires valid set of credentials for the authenticity check. There are commands that are sent for the transferring of files from the side of the client. Once these commands are received, server initiates the TCP data connection over the port 20. The file is then transmitted over this data connection and the control session remains open during the transfer process (Harjunen, 2008). Working of FTP Difference between FTP and SCP FTP SCP FTP is a File Transfer Protocol which is used for transferring of files and can also perform directory listings on its own SCP is a Secure Copy Protocol which has been created for secure transfer of files and cannot perform operations associated with directory listings Support associated with resuming the file transfers is provided in case of FTP Support associated with resuming the file transfers is not provided in case of SCH Speed of file transfers is lesser as compared to SCP Speed of file transfers is higher as compared to FTP The ports that are used by FTP are 20 and 21 The port used by SCP is port 22 The security features associated by FTP are limited which are expanded with Secure FTP that is SFTP SCP is more secure as compared to FTP Security Considerations in FTP There are a number of security considerations that are required to be taken in case of FTP with increase in the number of security risks and attacks such as Bounce Attacks, Denial of Service Attacks, Data Breaches and many others. There are some of the specific file extensions that are commonly used by the attackers to transfer to the server that contain a malicious code such as .exe, .bat, .scr and many others which shall be restricted. Use of firewalls is a basic mechanism that shall be considered to maintain the server security (Gupta, 2017). Multi-step authentication is another consideration which shall be incorporated to make sure that the attacker does not gain access to the process. There are advanced security considerations such as use of encryption techniques to prevent the security attacks (Allman, 2011). References Allman, M. (2011). RFC 2577 - FTP Security Considerations. Tools.ietf.org. Retrieved 16 January 2017, from https://tools.ietf.org/html/rfc2577 Cisco,. (2011). Introduction to Network Address Translation. Retrieved 16 January 2017, from https://www.cisco.com/networkers/nw00/pres/2211.pdf Gilligan, R. (2015). RFC 4213 - Basic Transition Mechanisms for IPv6 Hosts and Routers. Tools.ietf.org. Retrieved 16 January 2017, from https://tools.ietf.org/html/rfc4213 Gupta, U. (2017). Survey on security issues in file management in cloud computing environment. Retrieved 16 January 2017, from https://arxiv.org/ftp/arxiv/papers/1505/1505.00729.pdf Harjunen, T. (2008). Classic TCP/IP applications: TELNET, FTP, SMTP, NNTP and SNMP. Retrieved 16 January 2017, from https://www.netlab.tkk.fi/opetus/s38130/s98/tcpapp/TCP_appl.pdf Narayanan, A. (2012). IPv6 Tunneling Over IPV4. Retrieved 16 January 2017, from https://pdfs.semanticscholar.org/6bc7/0f52b82cb4dcbb1503f48f196101cc48b5d6.pdf Reddy, P. (2012). Importance and Benefits of IPV6 over IPV4: A Study. Retrieved 16 January 2017, from https://www.ijsrp.org/research-paper-1212/ijsrp-p1288.pdf Sellers, C. (2009). IPv6 Transition Mechanisms and Strategies. Retrieved 16 January 2017, from https://www.rmv6tf.org/wp-content/uploads/2012/11/Chuck-Sellers-090421-IPv6-Transition-Mechanisms-Sellers1.pdf

Marketing Diary Essay Example

Marketing Diary Essay ZAGREB SCHOOL OF ECONOMICS AND MANAGEMENT Academic year 2010. /2011. Written by: Tanja Igic Marketing diary Course: Principles of marketing Zagreb, 2010. Topic 1: Competition Uniqueness as an absolute advantage Source: http://www. fashionunited. com/news/leads/custo-and-desigual-in-legal-war-200823070855 (08. 10. 2010. ) The topic I chose as the first one is the legal war between two famous Spanish fashion brands- Custo Barcelona and Desigual. The reason why it is the first entry is because I am very interested in fashion and Desigual is my favourite brand. This summer I went to Spain and I realized that there is a brand very similar to Desigual, both in design and prices. This was the first time that I have heard for Custo Barcelona. Unlike Desigual, Custo is not an internationally known and famous brand. Oppositely, in Spain, the competition between the two is very high. I can even compare it with two major soccer clubs –Real Madrid and FC Barcelona. In most cases, if you prefer Desigual, you would never buy from Custo and vice versa. Shock for Desigual lovers came in 2008, when Custo Barcelona filed a plagiarism lawsuit against Desigual. We will write a custom essay sample on Marketing Diary specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Marketing Diary specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Marketing Diary specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Custo accused Desigual for copying its mixtures of patchwork and materials and also for following their shop openings and contacting Custo’s distributors to market its products. No one ever wrote about the end of this lawsuit and that is why I cannot give my comment on the final decision, but I can comment on Custo’s decision about filing Desigual. I consider it as a desperate action of trying to get more of a target market. What they didn’t consider is that Desigual lovers, after this affair, sticked even more with Desigual. Unfortunately for Custo, Desigual is still existing, not only on the Spanish market, but worldwide, and it is stronger than ever. Topic 2: Controversial marketing Shock advertising Source: http://press. benettongroup. com/ben_en/about/campaigns/history/ (02. 11. 2010. ) It was few years ago when I heard for Benetton’s and Sisley’s controversial advertisements for the first time. Since then, I have been checking out their new ads every now and then, because they keep shocking me every time I see them. Recently, there has been a new billboard by Sisley on the streets of Zagreb. The picture is representing a young women on the floor with lots of cucumbers around her and one in her mouth. They just keep shocking, but why? Probably because controversial marketing is known to have an impact on drawing attention to the brand. When searching about the reasons why Benetton is doing such commercials, I found out that they want to raise the awareness about global problems and concerns among their global customers. They have officially divided their advertising campaigns in three separate phases and the first one started in 1986, when Benetton began cooperation with Oliviero Toscani. The phases where named: cycle of difference, cycle of reality and cycle of free speech and the right to express it. Each released campaign, such as the one against capital punishment, resulted in widespread protest against the company, from the customers as well as governments. Usually, it ended up with lots of free publicity and an increase in sales, but after the ‘death row’ campaign, they decided to stop controversial advertising. They faced the fact that they have repeated using controversial subjects for too long and that the impact on the customers was rather negative. Topic 3: TV advertising Effects of television food advertising on eating behavior Source: http://www. yale. edu/acmelab/articles/Harris_Bargh_Brownell_Health_Psych. pdf (21. 11. 2010. ) Topic 4: Market impact teams in Coca Cola HBC Does it really increase sales? Few weeks ago, I have received an e-mail offering a student internship in Coca Cola HBC in the selling department. It seemed very interesting from my point of view and that’s why I decided to sign up for doing the internship. I had been invited for an interview and the week after I have started my internship in Coca Cola. It lasted for a week only. First day of my internship, we all gathered together and were explained what are we going to do in the next five days. Firstly, I was disappointed, but now, after I have finished those tough five days, I am really glad because of that experience. Market impact teams are teams of two or three people, one student and two Coca Cola employees usually, who are going around coffee bars and shops and are trying to have an impact on buying behavior by ordering shelves, cleaning fridges, putting promo material all over the place, thus creating a brand awareness. MIT is organized two times a year, before Christmas and before Easter. In Coca Cola, they are very proud of this actions, but I have always been asking myself, does it really increase sales? The answer was given to me by a young manager, who I was working with. He told me that in the short run and in general, it does not increase sales, but it creates a brand awareness which is really important for every product and company. It wasn’t an answer that satisfied me. I went further by asking: â€Å"But Coca Cola is a well known brand, actually, probably the best known brand in the world. Why are you still trying to raise brand awareness? † That’s when I got an excellent answer, which I will never forget. He told me: â€Å"Yes, everyone knows about Coca Cola, but sometimes you just have to remind people that your product still exists! † That is probably the best explanation of advertising I have ever heard. This experience was unforgettable for me. Source: my student internship ( (02. 12. 2010. ) Topic 5: Packaging and price Is the price, package or smell of a perfume what matters the most? Going into a perfumery and having a glance at all of the beautiful and colorful perfumes, makes me buy them all. After approaching the most beautiful and attractive one, with the amazing desire of having it, you smell it and amazingly, it smells really bad. What are you doing? If you have money, probably you end up buying it anyways. If you don’t, you wouldn’t probably buy the better smelling one either. This question arises in my head every time I see millions of amazingly looking small packages of perfumes. The other fact that I have realized is that perfumes for male population are not even comparable to female ones. Is the package of the perfume what really drives our purchase behavior when buying perfumes? Some researches show that associating a beautiful design and color of a perfume with the smell makes the perfume more attractive, which increases the purchase. But what if a perfume is a great looking, with average smell and high price? That makes him even more attractive. It is well know that expensive perfumes are luxury goods. Higher price will make them more desirable because when seeing a beautiful package and a high price, we are creating an image of it before even smelling it. Not only for perfumes, this phenomenon happens with other luxury things as well. Human nature is just not strong enough to resist a beautiful package. Topic 6: Brand image / Business ethics Procter and Gamble testing on animals Source: http://www. pandgkills. om/main. html (05. 11. 2010. ) I have been avoiding Procter and Gamble’s products ever since I’ve heard that they are testing one animals. I am a huge animal lover and for me, animal killing is almost as cruel as human. The Procter and Gamble’s testing on animals was also a topic of my speech on the second year of college and that is when I did a little research on this topic. Not only that Procter and Gamble is one of the most famous brands in the world, but it is also one of the richest companies. It’s cruel method of testing can be easily replaced by an alternative. Despite this fact, PG refuses to stop testing on animals, even though more reliable and humane alternatives do exist. By testing on animals, not only that they are creating a bad brand image and are representing a company’s unethical behavior, but they are also losing a lots of customers each day. Still, it is not important for them. Their earnings are probably still so high, that they don’t have to take care about those 100 people giving up from their brand each day. I am one of them and I can tell for myself that I would never buy from Procter and Gamble again, neither from the other brands testing on animals. Despite their global popularity, the brand image they are creating is not as good as it could be if they spent the huge amount of money they have on behaving more ethically and switching to a less cruel ways of testing their products. Topic 7: Design Ugly, comfortable and expansive-perfect combination I have tried hard to resist buying UGG boots this and last winter, and fortunately, I have succeeded. Different story is with my Crocs slippers. In fact, I have 3 pairs and I just love them. Those two brands I choose because they are well known for being ugly and expensive, but extraordinarily comfortable. I have never tried UGG boots myself but from other people’s stories they seem extremely warm and cosy. Since I have been seeing them every day, they are not even so ugly for me anymore. Crocs slippers neither. From my own experience, I can say that Crocs slippers are so comfortable that when you wear them once, you just don’t want to take them off. They are perfect choice in lots of situations and places, such as home, beach or long way walking. From these two examples, we can see that recently, people changed their points of view a bit. Of course, people still take care about how they look but sometimes, the way they feel in their clothes and shoes leaves a stronger impression than the clothes itself. UGG Australia and Crocs are two perfect examples for this statement and after writing this diary I will probably give up from my decision to never wear UGG boots and go buy a pair for myself. Topic 8: Business ethics Lying about price reductions Last winter, I was in shopping for a jacket. While walking along Ilica, I entered a Miss Sixty store to see if they have something interesting for me. I came across a really nice, but for me, very expensive jacket. On the price tag, it said that it costed 3000 kunas but it is 50% off, so it costs ‘only’ 1500 kunas. The jacket was from the winter before and that is why the price was reduced. I never got over that jacket and that’s why I still remember the story. This year I was walking along Ilica again and went in the Miss Sixty store to see the new interior of the store. The very same jacket from the last winter, that was actually from the winter before, was still on the hanger. The thing that surprised me the most was the price on the price tag. It said that the jacket costed 4500 kunas in the beginning, but the price was reduced to 3700 kunas firstly and now, it is even more reduced, and costs ‘only’ 3000 kunas. That really shocked me. After telling this story to other people, I heard very similar experiences but with other stores and brands. It usually happens that, if a product is not sold on the discount the year that it has been produced, the price next year appears to be the same, even though they say it is on sale. From my own experience and point of view, words like ‘sale’ or ‘discounts’ or ‘price reduction’ are very influential on human brain and thus, buying behavior. Sometimes you just can’t let other people buy that great shirt or a jacket that is on sale and you end up buying it, even though you might not need it or its price is still high. Experts dealing with selling products and services are very aware of the basic facts in buying behavior and human nature. They know that only a word ‘sale’ will increase sales even if there is no sale at all. What bothers me is that I am probably falling for that trick almost every day but I do not realize it. As well as experts know how to sell, we should know what we want to buy and we should never follow the words, because sometimes they are just misleading. Topic 9: Brand loyalty Waiting up to 6 months to get on the waiting list Hermes Birkin bag http://www. dailymail. co. uk/femail/article-1184169/Bag-lady-Victoria-Beckhams-100-strong-Birkin-bag-collection-thats-worth-1-5m. html (05. 12. 2010. ) Since I am desperately waiting to get my degree and have a chance to go for a Master programme in Milan and have my dreams come true, I have focused on a fashion industry and happenings from this field, to be up to date. That’s is how I came across the article about very famous Hermes Birkin bags. Everyone knows how expensive and popular they are but I would never expect that people would wait up to 6 months to only get on a waiting list. One of their most loyal customers is famous Victoria Beckham, who has a huge collection of their bags, worth about 1. 5 million pounds. This shows a great brand loyalty they have, among the celebrities but the rich part of population also. Birkin bag is a luxury, rather then a need and from that point of view we can say that each person who buys it is loyal to the brand. If it wasn’t for loyalty and the status symbol, no one would ever buy a million pounds worth handbag. Topic 10: Color psychology and marketing Do colors really impact consumer behavior? http://www. syncrat. com/articles/color-psychology-in-marketing (27. 11. 2010. ) On my way to new Arena center, whose logo is by the way, also in red color, I have given some attention to the advertisements around me. I have noticed that most logos are in the red color. I didn’t know if it was for a reason and that’s why I checked it on the internet as soon as I came home. There really is an amazing relation between the two and that’s why firms pay a lot of attention when designing a logo or making a commercial. It is said that red color is a symbol of aggression and passion and it is used to motivate an individual to take action or convey a warning. It is also believed that is stimulates appetite. Oppositely to aggressive red color, green color is way more relaxed, symbolising growth and wealth. It is often used in commercials for natural products. It calms the mind and creates a feeling of happiness. Black color, an example of a neutral color, is well know symbol for elegance, power and sadness, as well. It is said that black color shouldn’t be used a lot when advertising. It can cause sadness and depression. On the contrary, white color symbolises cleanliness, purity and spirituality. It is used a lot in advertising but mostly as a background color, because it makes other colors seem more vivid and bold. All of these examples show that my question about the relation between colors and logos wasn’t foolish at all. When seeing advertisements and commercials, but buying also, people do not consider a color as something that influences their buying behavior, but researchers and marketing specialists are more than aware of this great marketing weapon. - IN LEGAL WAR [pic] [pic] [pic] [pic] [pic] [pic] [pic] I have never been a big fan of television, in fact, I have been avoiding watching TV and trying to do something else instead, since I have started high school. When I was 15 I went to United States for a year as an exchange student. Living there, surrounded with lots of overweight people, junk food and starting to have weight problems myself, I h ave realized what a damaging effect on human health a food can cause. Since my host mother was a nurse, she was taking a lot of care about mine and my host sisters healthy diet. I have never heard about the topic before, becuase the problem is not so spread in our country, but my mom was always talking about negative effects of television food advertising on eating behavior. If it wasnt for her, I would probably never realize the shocking effects of TV on the eating behavior. All of us know how unhealthy is to eat in front of the TV. It is because our brain isnt getting signals fast enough and we dont stop eating as we would stop if we were concentrated only on eating. Effect which is related to this one is the effect of food advertising on TV and our eating and purchasing behavior. Nowadays, obesity is the fastest growing cause of disease and death in America, caused by reductions in physical activity and overconsumption of unhealty food. A lot of people consider that unhealthy messages communicated to children through food advertising is a leading cause of unhealthy consumption. It is also confirmed that food advertising leads to greater preferences and purcahse of the products advertised. What we can conclude from these facts is that we should try to avoid eating in front of TV or eat whatever is advertised on TV at that moment. When going to the store we should be led by the healthiness of a product purchased and not its package and great TV commercial. [pic] [pic] [pic] [pic] [pic] [pic] [pic] [pic] SALE!!! [pic] [pic] [pic] [pic] [pic] [pic] [pic] [pic] [pic] [pic] hRQh!. 5? *[pic]B* CJaJphâ‚ ¬Ã¢â€š ¬0h? )? h? )? B*[pic]CJ aJ hmHnHphsHt INCLUDEPICTURE http://www. frechen20. de/include/downs/Editor_files/image/Sponsoren/Topsponsor/bauhaus%20Logo%20sahin(1). jpg * MERGEFORMATINET [pic]